Our mission and vision
We believe in a world where all children have an equal opportunity to reach their full potential.
That’s why our mission is to support parents to give their children the very best start in life, and close the gap in school readiness among children nationwide.
Our theory of change
85% of babies’ brains have developed by age 5, but only 1 in 4 parents recognise the special importance of the early years.
Positive parent-child interactions are the single biggest influence on children’s healthy early development. We know that all parents want the best for their children. That's why we’ve designed the EasyPeasy app to provide the connections, support and real-world inspiration to help along the way.
Meet the EasyPeasy team
We are committed to supporting the global parenting community to give children the best possible start in life.
