Our mission and vision

We believe in a world where all children have an equal opportunity to reach their full potential. That’s why our mission is to support parents to give their children the very best start in life.

Our theory of change

85% of babies’ brains have developed by age 5, but only 1 in 4 parents recognise the special importance of the early years. Positive parent-child interactions are the single biggest influence on children’s healthy early development. Most parents report feeling judged by others, and lacking adequate support.

We know that all parents want the best for their children. We’ve designed the EasyPeasy app to provide the connections, support and real-world inspiration to help along the way.

Our team

We are a small distributed team, committed to supporting the global parenting community to give children the best possible start in life.

Alex Bautista
QA Engineer

Alex tests our code to ensure a high quality user experience on the EasyPeasy app.

Ashley Davies
Product Manager

Ash oversees product development, from alignment to communication and processes.

Daniel Coll
Data Engineer & Analyst

Danny handles our data, turning it into actionable insights to drive improvements to our user experience.

Daniel Diera
Head of Growth

Daniel controls our go-to-market strategist and digital marketing expert. He drives growth through acquisition, re-engagement, and conversion optimisation.

Flora Kiss
Product Designer

Flora develops the EasyPeasy app user experience and leads on user research. Previously, she worked as a graphic designer and trained in UX/UI at the Career Foundry.

Jane Bradbury
Product Management

Jane is currently on maternity leave, and enjoying using the EasyPeasy app with her young son.

Jen Lexmond

Jen's expertise is achieving impact at scale. Previously, Jen worked on family policy at think tank Demos, and human-centred design at the UK Government Digital Service. She lives in Hackney, East London and is an Ashoka Fellow.

Maha Gadher
Head of Business Development

Maha develops impactful partnerships with government, education, and corporate clients. Previously, Maha managed new ventures and high value partnerships at the Children's Society.

Mark Gundogdu
Software Engineer

Mark builds new features on the app through developing quality code. Prior to engineering, Mark worked in academic research and is a molecular biologist.

Martin Vowles
Senior Product Designer

Martin designs the user experience on the app. Previously, he co-founded and ran digital agency MA, with clients including Mind, Southbank Center and Tommy's.

Michael Burson
Lead Backend Developer

Michael, dad of two, is our technical architect. He has a track record of developing secure and scalable systems for web and mobile.

Steph Coleman
Community Manager

Steph is our user champion. She ensures users' positive experience on the EasyPeasy app and nurtures and grows our parent community.

Suleiman Ahmed
Lead Frontend Developer

Suleiman is our React Native expert. He has 10 years experience leading large scale mobile application development.

Tim Moore

Tim is our operational leader, focused on nurturing creative talent and developing high-performance culture. Previously, he supported the global scaling on edtech platform, Kahoot!