Our mission and vision
We believe in a world where all children have an equal opportunity to reach their full potential. That’s why our mission is to support parents to give their children the very best start in life.
Our theory of change
85% of babies’ brains have developed by age 5, but only 1 in 4 parents recognise the special importance of the early years. Positive parent-child interactions are the single biggest influence on children’s healthy early development. Most parents report feeling judged by others, and lacking adequate support.
We know that all parents want the best for their children. We’ve designed the EasyPeasy app to provide the connections, support and real-world inspiration to help along the way.
Our team
We are a small distributed team, committed to supporting the global parenting community to give children the best possible start in life.
Alex tests our code to ensure a high quality user experience on the EasyPeasy app.
Ash oversees product development, from alignment to communication and processes.
Danny handles our data, turning it into actionable insights to drive improvements to our user experience.
Daniel controls our go-to-market strategist and digital marketing expert. He drives growth through acquisition, re-engagement, and conversion optimisation.
Flora develops the EasyPeasy app user experience and leads on user research. Previously, she worked as a graphic designer and trained in UX/UI at the Career Foundry.
Jane is currently on maternity leave, and enjoying using the EasyPeasy app with her young son.
Jen's expertise is achieving impact at scale. Previously, Jen worked on family policy at think tank Demos, and human-centred design at the UK Government Digital Service. She lives in Hackney, East London and is an Ashoka Fellow.
Maha develops impactful partnerships with government, education, and corporate clients. Previously, Maha managed new ventures and high value partnerships at the Children's Society.
Mark builds new features on the app through developing quality code. Prior to engineering, Mark worked in academic research and is a molecular biologist.
Martin designs the user experience on the app. Previously, he co-founded and ran digital agency MA, with clients including Mind, Southbank Center and Tommy's.
Michael, dad of two, is our technical architect. He has a track record of developing secure and scalable systems for web and mobile.
Steph is our user champion. She ensures users' positive experience on the EasyPeasy app and nurtures and grows our parent community.
Suleiman is our React Native expert. He has 10 years experience leading large scale mobile application development.
Tim is our operational leader, focused on nurturing creative talent and developing high-performance culture. Previously, he supported the global scaling on edtech platform, Kahoot!