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EasyPeasy Experiments — Unlocking The Magic Of Play

Steph Coleman 28 February 2019

Play

This latest batch of experiments aims to increase Parent/Carers* sense of accomplishment and achievement on EasyPeasy, and to help them see their Child’s progress.

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EasyPeasy has looked a little like the inside of Willy Wonka’s Chocolate factory, only with more peas!

The EasyPeasy team have been busying away over the last few weeks. We’ve been mixing together a dash of creativity, a dollop of design thinking and a generous serving of user insights to whip up something special to share with our Pod Communities. EasyPeasy has looked a little like the inside of Willy Wonka’s Chocolate factory, only with more peas!

Oh? Tell me more!

We’re testing these experiments with a sample of our EasyPeasy Pods to measure the impact and generate feedback before we consider rolling out the features to our wider user base. All three experiments have been informed by key insights shared by our users, data analysis and our desire to continue to add value to the user experience.

Parents will be able to reflect and connect more emotionally with their playtime.

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Secondly, thanks to key insights from Parents, we’re trialling feedback prompts that will enable Parents to observe their Child’s developing skills and behaviours. These inputs will allow Parents to see Children’s progress across 7 key learning areas.

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The cherry on top of the cake will come in the shape of ‘Awards’ to enable Parents to celebrate consistent playtime that is proven to improve Children’s school readiness.

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This experience will be released to a limited number of our user base within the coming weeks.

Will the whole Parent Community have access?

This experience will be released to a limited number of our user base within the coming weeks. We look forward to seeing how this controlled product experiment is received by the Community. We hope this will be the first of many experiments as we continue to develop the EasyPeasy learning through play experience

How your insights can impact EasyPeasy

We’re always keen to connect with members of our Community who are keen to take part in product testing, user research and feedback sessions. Our users sit at the heart of our design process and help to inform our decisions. If you’re interested in becoming a product tester, please email our Community Manager — steph@easypeasyapp.com

*Throughout this blog, wherever we refer to “Parents” we mean “Parents and Carers”, including for example grandparents and older siblings when they have significant caring responsibilities for Children.

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